Companies engaged in the Sports
History of establishment NIKE
Nike, originally known as Blue Ribbon Sports, was founded by a track athlete Philip Knight and his coach, Bill Bowerman at the University of Oregon in January 1964. Initially the company operated as a distributor for Japanese shoe maker Onitsuka Tiger.
Corporate profits grew rapidly, and in 1966, BRS opened its first retail store, located on Pico Boulevard in Santa Monica, California. In 1971, the relationship between BRS and Onitsuka Tiger nearing the end, and BRS prepared to launch his own footwear company. The first shoes are sold to the public is a soccer shoe called “Nike”, which was released in the summer of 1971.
In February 1972, BRS introduced the brand’s first Nike shoe, the Nike name comes from the Greek goddess of victory. In 1978, BRS, Inc. itself was officially renamed Nike, Inc.. Beginning with Ilie Nastase, the first professional athlete to a contract with BRS / Nike, the sponsorship of athletes became a major marketing tool for a fast growing company.
Now they have the best shoes at the time, and they need to promote it, so Nike began sponsoring athletes. Nike decided to sponsor John McEnroe, a tennis player who produces a lot of attention when he played because he would constantly swear at the referee.
In 1979, Nike running shoes are most popular in the states. And now Nike started to sell more than shoes, they started to sell Nike apparel and sports equipment for most sports.
There is one thing that bothers Nike, Reebok ie. Reebok eventually exceeded sales of Nike shoes, but Nike back by entering a special shoe for every sport and activity.
The biggest breakthrough is the Michael Jordan Nike, which signed directly from the University of North Carolina. This is what makes Nike won the competition with Reebok. Even though Michael Jordan was famous, he was not the first choice of Phil Knight. Nike is trying to get Larry Bird and Magic Johnson, two of the most popular athletes at the time.
In 1980, Nike had reached 50% market share in U.S. athletic shoe market, and the company went public in December of that year. Growth is due largely to ad ‘word-of-foot’ (to quote a Nike print ad from the late 1970s), rather than television ads. Nike’s first national television advertising took place in October 1982 during a broadcast of the New York Marathon. Ads were created by advertising agency Wieden + Kennedy, which has formed several months earlier in April 1982.
Together, Nike and Wieden + Kennedy has created a lot of print ads and TV set, indelible and continues to be the main agent of Nike today. And Wieden was the one who created the famous slogan “Just Do It” ad campaign for Nike in 1988, which was chosen by Advertising Age as one of the top five advertising slogan in the 20th century, and the campaign has been enshrined in the Smithsonian Institution.
The Swoosh
“Swoosh” is a design that was created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS). Logo Nike “Swoosh” represent the wing at the statue of the Greek Goddess of victory headliner, Nike, which is a source of inspiration for many great and brave warrior.
BRS needed a new brand for to get ready to introduce its new line of athletic footwear they were in 1972. Knight approached Davidson for design ideas, and he agreed to give to them. In June 1971, Davidson presented a number of design options Knight and other BRS executives, and they end up choosing a global brand now known as the Swoosh. Davidson submitted a bill for $ 35 for his work.
The first running shoes bearing the logo Swoosh who was introduced at the U.S. Track and Field Olympic Trials in Eugene, Ore., in June 1972. Nike still to this day continue to use this brand.
History of establishment ADIDAS
Established in Herzogenaurach, Germany in 1920 by two brothers Adolf (Adi) Dassler and Rudolf Dassler, the company initially produced only slippers. One day in 1925, Adi successfully design a pair of sports shoes, and since then the business improvement and development in the field of shoes continues to be done. After various innovations they did, in 1927′s, adidas has successfully designed a special shoe for a variety of sports requisites, and in 1928 they gave them for free shoes to athletes participating in the Amsterdam Olympics. Supported by progress in the field of broadcasting and television, adidas enjoy the benefits of sporting events like the Olympics or football, because their logo 3 stripes easily recognizable from afar.
Although some progress was achieved, in 1948 the conflict between the Dassler brothers resulted in the breakup of their company. Adi Dassler to run his own company, taking his first name “Adi” and combine it with pieces of his last name so it becomes “adidas”, he mendafarkan logo as a trademark three stripes of adidas. While his brother Rudolph moved to other parts of the city and established his own sports company, Puma.